These sets play on that part of the creative brain that leads kids to drawing scenes of two opposing military forces where you see the cut-away of bases and underground drilling machines. I loved these sets when I was young because I always had more fun setting up a scene when I was playing (be it with actual toys or when I’d draw) then actually executing my ideas. While Colorforms were a bit sturdier, consisting of cardboard background scene and a bunch of re-useable vinyl cut-outs featuring pop culture characters and imagery, the various brands of transfer sets were much cheaper, featuring paper backdrops and single use transfer “stickers.” Like coloring and activity books, these sets were designed as a way for children to use their own imagination to create a story with pop culture imagery. Though not stickers in the most accepted sense, these sets pretty much hit on all of the reasons why stickers were/are cool, and they’re an example of an interesting microcosm that exists within the hobby.īasically these sets were a much cheaper variation of the Colorforms playsets (which debuted in the 50s), both of which are plays on the evolution of paper dolls. I bought most of these around the time I started this website and for some reason I never got around to really talking about them. I was picking through a pile of ephemera that I plan on sharing on Branded in the future when I came across my meager collection of sticker transfer sets.
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